RowSpeak

If you hand a human analyst a folder of messy spreadsheets, their first job is not to build insights; it is to clean up discrepancies, normalize date formats, and write lookups across disjointed tabs. RowSpeak (formerly Excelmatic) automates that operational pipeline, turning raw spreadsheets, exported accounting sheets, and tabular scans into structured calculations, charts, and interactive dashboards through plain-English instructions.

Rather than forcing you to write complex nested formulas or configure database schemas, the platform acts as a context-aware analysis assistant. You drop in an export—whether an Excel workbook, CSV, multi-page PDF, or screenshot of a table—and the system interprets the layout, identifies the relevant dimensions, and executes deterministic data transformations behind the scenes. While full-scale BI tools like Databox focus on establishing continuous cloud integrations to track high-level metrics, RowSpeak zeroes in on the raw, file-first reality of everyday business operations where data arrives in messy exports and ad-hoc sheets.

### Core Capabilities

• Conversational Data Analysis: Interrogate your data in plain language to calculate month-over-month variances, identify anomalies in operating expenses, isolate churn drivers, or project sales figures.
• Table Extraction (Image & PDF to Excel): Multimodal OCR digitizes photographed receipts, scanned contracts, and complex multi-page PDF reports into clean `.xlsx` workbooks with recognized cell boundaries and functional formulas.
• One-Click Dashboard Generation: Transforms flat financial or operational files into interactive HTML dashboards featuring KPI metric cards, dynamic date ranges, store/department switchers, and industry-tailored themes.
• Data Cleansing and Multi-Table Merging: Automates mundane data prep by stripping whitespace, converting mixed date representations into unified standards, replacing missing values with medians or tags, and matching keys across separate sheets.
• Recursive Execution Engine: Configure automated rules for recurring reports (such as triggering vendor breakdowns when cost of goods sold increases by more than 5%), allowing updated weekly or monthly files to automatically re-run formulas and generate fresh summary memos.
• Flexible Deployment Models: Accessible as a web app or desktop PWA in the cloud, with dedicated private on-premises and VPC deployment options for teams operating in air-gapped or strictly regulated enterprise environments.

### Who It Is For

RowSpeak is engineered for FP&A analysts, accountants, RevOps managers, marketing leads, and founders who frequently process exports from Stripe, CRMs, ERPs, and ad networks. It removes the friction of manual spreadsheet preparation, delivering reviewable executive drafts and visual presentations in minutes.