Waldo

To understand how Waldo operates, consider how a strategist processes an unfamiliar market. First, they gather live inputs: what competitors are spending on ads, what consumers complain about on social forums, and which cultural shifts are gaining momentum. Then, they apply analytical filters: discarding stale patterns, identifying vulnerabilities in the brief, and formulating distinct positioning angles. Waldo automates this entire analytical cycle through agentic workflows, operating not as an open-ended chatbot, but as an orchestrated brand intelligence engine developed by Curiosities Inc.

Rather than forcing agency teams to spend days manually stitching together exports from disparate listening dashboards, Waldo continuously indexes owned, earned, and paid media across platforms like Instagram, TikTok, Reddit, X, YouTube, LinkedIn, Meta and Google ad libraries, and GWI audience panels. It stores creative assets, verbatims, and engagement metrics permanently, routing tasks between models from providers such as Anthropic Claude, OpenAI ChatGPT, Microsoft Copilot, and Google Gemini based on the analytical task at hand.

The platform is organized into four core functional pillars:

• Strategize: An interactive sparring environment with the Strategy Agent, accessible directly in the web app or via connectors in Claude and ChatGPT. Teams can interrogate live audience data, run sentiment analyses, and pressure-test creative angles against synthetic personas and simulated communities.
• Pitch: A dedicated workflow for new business development. It ingests client briefs, identifies unstated client pain points, delivers a clear go/no-go assessment, profiles key decision-makers, and outputs 3–4 tailored pitch angles backed by slide-ready statistics and source proof points.
• Monitor: An automated surveillance service that tracks brands, audience shifts, and category movements. It delivers proactive intelligence digests to email inboxes on custom schedules, allowing users to converse with the report data or export white-label briefs directly to presentation slides and documents.
• Build: An infrastructure layer for developers and marketing operations teams. It offers a REST API with over 200 endpoints, official JavaScript and TypeScript SDKs, a CLI, and a native Model Context Protocol (MCP) server to query raw posts, aggregated category benchmarks, and agentic analyses directly from external development environments.

Like other advanced agentic systems in modern marketing intelligence, Waldo pairs developer-friendly MCP and API interfaces with real-time data retrieval. However, it distinguishes itself by linking every single insight directly back to the original verbatim post, video transcript, or ad spend metric, ensuring that strategists never pitch unverified claims to prospective clients.